Ugg is the floorboard of the Australian wool Boots, meaning “Ugly Boots” (Ugly Boots), is a focus on making international brand ugg Boots.
In winter, everyone wears thick down jackets, fluffy autumn pants and warm boots, and when we want to buy snow boots, everyone unanimously mentions UGG, so what is it?Let’s find out with me!
In 1979, surfer Brian Smith bought some sheepskin boots made in Australia and brought them to the United States, which began to sell in New York. Mainly for surfers in California. Later, he established UGG Holding and registered the UGG trademark. UGG is actually the general name for Australian wool boots.
In 1995, Brian Smith sold a stake in the company to Deckers Outdoor products Co., Ltd., which became popular in the United States for Hollywood stars and gained recognition in several countries. In the winter of 2009, snowshoes ushered in their spring with the momentum of Dex’s UGG trademark. Sales soared and became famous overnight.
Dex Outdoor Products Co., Ltd. has UGG registered trademark on shoes, clothes, hats and handbags respectively in China, and in 2011, the registered trademark was recognized as a well-known trademark. The company has registered the UGG trademark in more than 100 countries around the world, preventing other brands with the word “UGG” from entering the market where the Deckers company is registered.