Fila (Fila) is a world-famous brand of sportswear shoes and bags, founded in Italy in 1911, mainly engaged in the design and development of many sports-related products.
On the street, we often see a lot of people wearing clothes and shoes of the brand fila. What brand is fila?
The founder of FILA is Giansevero Fila. At first they made clothes for the people of the Italian Alps. Originally the brand’s fist item was underwear, and only in the 70s did it turn to sportswear, supported by tennis player Björn Borg, and gradually became famous after transforming into a sports brand.
At present, the brand has gradually become trendy due to the rise of sports retro styles in the 1980s and 1990s. Popular items include POLO shirts, track and field jackets and sports casual shoes. FUSION is its trendy series and will cooperate with some street brand units from time to time to share single items. At present, domestic FILA online and offline purchase channels are very convenient.
In 2003, the company was sold by an Italian company to Cerberus of the United States, while the Korean side obtained the right to operate FILA (Fila) and operated separately. In January 2007, FILA Korea acquired all the FILA divisions in the world.
Anta bought the rights to the FILA, Inc. brand in 2009. Currently headquartered in Biella, Italy, and Seoul, South Korea. The CEO, FILA, Inc. , has 11 branches around the world.
In 1973, under the guidance of Dr. Enrico Franki, the Japanese designer Mr. Ishin designed the F-box logo of Fila. Fila boldly uses eye-catching color patterns to give ordinary tennis sportswear a tho