Under the influence of the epidemic, the live broadcast with goods has become a hot search, and at the same time, the major online celebrity live broadcast platforms have delivered satisfactory transcripts in 2021. Overall, in the first half of the year, six live broadcast listed companies all made profits, and the profits were billions, with the most powerful reaching tens of billions. According to the data of China Internet Network Information Center, the number of live broadcast users in China will reach 560 million in 2021.
The Internet celebrity live broadcast platform is also a hundred schools of thought contending and a hundred flowers blooming. The most powerful is JOYY Inc. (NASDAQ: YY), which has become the top 6 live broadcast platforms with a total operating revenue of 10.578 billion yuan and billions of yuan. So the question is, do you know which are the top six live broadcast platforms for Internet celebrities in China?
Detailed content
01
Sixth place station B
Although station B was born in the anime culture, with its strong capital strength and cash flow strength, Feng Timo, who had dug up a platform for fighting fish, achieved good results. In the 2021 New Year’s Eve party, it was even more crowded with stars. Although web celebrity live broadcast started relatively late, but with its strong popularity, B station still ranks among the sixth online platform of Chinese web celebrity.
02
No. 5 Tiktok
If you say who is the big brother of the small video live broadcast platform, Douyin dares to say that it is the second, and no one dares to say that it is the first. It is only two years since the development of Douyin, but it has successfully surpassed many Internet celebrity live broadcast platforms and has become the download volume #1 software. There are countless live-streaming celebrities who have become famous on Douyin, the most famous ones are Luo Yonghao, Lei Jun, the boss of Xiaomi mobile phone, and Li Zicai, who was banned before. At the bottom representative there are also big clothes and so on. Also overseas, Jitterbug is the only one, which has taken the world live streaming platform by storm overseas.
03
The fourth betta.
Betta was one of the early platforms for live streaming. Although Feng Timo had been poached, Betta was still very powerful. With the help of Tencent’s capital, it had cultivated many big-name internet celebrities. Although many people criticized Betta, but Betta is definitely the most popular in terms of human traffic. Remember the one hundred thousand people who came to a carnival at Hankow Beach. Everyone should be no stranger to Sun Yining, an Internet celebrity, relying on angrily tearing Wang Sicong, Sun Yining is famous on the whole network. At the same time, she has also become the first sister of Douyu’s Internet celebrity, and Xu Xu Baby of Dungeon Warriors has sat on the throne of Douyu’s brother for many years.
04
Third place: Kuaishou
The reason why the fast player entered the top three on the live broadcast platform in 2021 is that the huge sponsorship of the 2021 Spring Festival Gala is the biggest trick. There are many local tyrants in the fast player. It is no problem to reward hundreds of thousands and millions of dollars in one night. Moreover, the fast player is the most gold-absorbing platform. Simba, who is familiar with the fast player, became famous here. Do you know how crazy it is for the Kuaishou anchor to sell goods? A commodity is blown for five minutes, and one hundred thousand orders are instantly on the bus! Do you know any concept? It may take several years for a single item in Taobao store to break ten thousand orders.
05
Second place: Tiger Tooth
Tiger Teeth is the first live broadcast platform, so there are too many famous online celebrities accumulated, and they are all concentrated in the game stars. For example, the success of the live bro Although in crisis for many times, but the tiger tooth is a big leaf, or online.
06
1st place: YY
I guess a lot of people don’t know YY, they don’t understand why YY is the number one platform for live streaming. In fact, YY has a lot of earth, And the brush rockets are terrifying, the most powerful are Ricoh and Archer, And TigerTooth is also a live YY platform.
The pan entertainment live broadcast platform YY released the online celebrity incubation transcript data display. At present, the number of fans of popular webmasters created by YY Live has exceeded 120 million, and the number of short videos played has exceeded 11 billion. That is, the success rate of million-level Internet celebrity incubation is 71%. Although the popularity is not enough Douyin and Kuaishou, the mountains are not high, the immortals are famous, the water is not deep, and the dragons are spirits. Now Internet celebrity live streaming hosts dream of becoming the leader of the YY platform star. YY is not only the earliest ancestor of live broadcast, but also the most successful and the best online celebrity live broadcast platform in many live broadcast platforms.
In the future, major online live broadcast platforms will explore more diversified business models. In this era of popularity of the Internet, online red anchor platforms emerge one after another, but those who can really become famous are those, and it is difficult to turn over if they accidentally fall off the list. For example, Weiya, who was once famous, was banned for her greed. Therefore, the live broadcast platform rarely searches for popular webcast anchors. It is enough to sign up a few featured game anchors for the live broadcast platform. At the same time, they also cultivate their own big anchors, such as Huya MISS, Wei God are cultivated all the way, on the contrary, the B station likes to dig other people’s corner, dug douyu first sister Feng Timer over, but not only can not achieve the expected effect, but also help Douyu appear the new generation of power Internet red.
